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Case Study

Wellness Retreat Member Hub

Client: Retreat & wellness brand (anonymized) Timeline: 9 weeks Role: Full-stack design and build

Challenge

Retreat operator wanted a membership hub for past attendees: exclusive content, early access to events, and recurring revenue without relying on third-party community tools.

Solution

Built member hub with tiered access (monthly/annual), video library, event registration and waitlists, and Stripe subscriptions. Onboarding flows and cancellation handling included.

Technical scope

Next.js Auth Stripe Mux Vercel
  • Tiered membership with Stripe subscriptions
  • Gated video library (Mux)
  • Event registration and waitlist logic
  • Self-service upgrade, downgrade, cancel
  • Email sequences for onboarding and churn

Visual evidence

Wellness retreat member hub — representative UI (dummy data)
Desktop — member hub (representative UI)

Outcome

320+ Members
$9k MRR

320+ paying members within 4 months; $9k MRR. Event sign-ups and repeat bookings increased from the hub.

My role

Full-stack design and build: auth, Stripe subscription tiers, Mux video gating, event and waitlist logic, email sequences, and deployment. Solo developer.

Client anonymized due to NDA; details modified to protect proprietary information. Screenshots show representative UI with dummy data. More technical depth available under NDA on request.